Online blogging is one of the most passive online jobs you can have. If you’re doing it right, you’re already sharing information for free, monetize your content with affiliate offers, and make a living doing it.
In this article, I want to focus on an easy way that anyone can make extra money online in just a couple of hours per month: blog consulting. If you have experience as a freelancer, managing your own clients, and/or already have an audience you can reach out to, this could be an especially good full-time online job option for you. First, let’s see why blogging alone does not work after a while.
The transition from the now to the next, from blogger to consultant may be taking place as you read. Here are some sure signs that can tell you for sure that this is a great option for you.
- You work for long hours, and when you see how hard others are working in this business, you may find yourself filled with doubts. So it’s important for you to find ways to make your job easier.
- At this point, you will need to niche down. If you know the needs of your readers really well, you will start getting a huge number of inquiries from them.
- As you keep working on your blog, it feels natural that people start asking for consultant and coach services from you.
Other Reasons Why Consulting is a Great Way to Hustle
- Professional growth: Consulting requires you to manage client expectations and accelerate your professional growth.
- Exciting projects: It’s a fun and challenging way to network and grow your business.
- People: Consulting is a great way to get involved with different cultural teams and grow your skillset.
- Critical thinking: You’re likely to start thinking more strategically around business problems.
- Income: Consulting can give you a unique edge in business and also bring in some great extra income.
Some Questions to Ask Yourself
- Why me? Why now?
- What am I going to offer and who is my audience?
- Is there going to be a steady demand for it?
- Am I delivering a service or productizing a service, and/or developing a team to package a stack of complimentary services?
- How much money do I want to make and how much am I ready to invest?
10 Steps to Kick Off Your Consulting Business
Becoming an independent consultant or a freelancer is an exciting venture. It might help to streamline your goals for the next 6 months, 1 year, 3 years, and 5 years. Whether you’re a blogger contemplating a change or you just landed your first client, this guide will help set you on the right path.
- Fix the product-market fit. Quality and pricing alone do not determine success. If you can establish the relevance and acceptability of your service, it’s half the job done.
- Set your commercials and anticipate positive unit economics. After you’ve determined pricing, quality, and the scale of your project, determine how you’re going to break even and make revenues. How fast can your balance sheet reflect positive values? Every independent consultant and entrepreneur needs to be obsessed with this.
- Niche down. Establish your brand in one or two audience segments and determine what it is you aim to solve for them.
- Start pitching: As you pitch, your brand voice and market fit evolves and gets clearer. You then need to determine how many clients you can handle.
- Get social: Social media is a great place to start for content creation, building your expert brand, visibility, traffic, and networking. If you’ve already been active from your blogging history, go right ahead and let your friends know.
- Evaluate spends periodically. Assuming by now you’ve landed a few projects, you need to evaluate spends. Simplicity, low costs, and reliability can go hand-in-hand. No need to trade off one for the other.
- Pay attention to volume. If there is a certain segment of clients who have a greater need for your service, increase the volume so you can create revenues faster. Target the key income variables with more focus and effort. Don’t sweat the smaller audiences.
- Solidify data-proof. A strategy, no matter how good it looks on a deck, will not work unless there is sustained evidence that it is working.
- Optimize fixed costs. The agenda is to utilize the optimal amount of things. “The optimal amount depends on your goals. It is also almost always less than you think.”
- Make sure you’re having fun. The point of growth and the pursuit of better opportunities is to have a good time while you’re at it. Make sure you don’t get too busy to have fun.
The 10 steps are designed to make room for biases, make allowance for mistakes or failures, and grow through them. If you’re wondering how to land clients, read here to land more clients than you can handle. If you’re having second thoughts about expanding, remember, nobody is fully prepared. But one can anticipate things that could go wrong and make them right in good time. So go on and take that leap.