Some SEO experts would argue that the difference between a local SEO company and SEO consultant simply boils down to the number of employees; a local SEO consultant is a one-man cavalry, while an SEO company has many employees. According to this school of thought, you stand an equal chance of succeeding regardless of which choice you pick. This proposition is true, but only on the …
Local Search: Why You Should Use it and Local Search SEO
Local search is useful if you have a local business. If you are running a delicatessen, a hairdressing business or a local restaurant, what benefit is it to you to get global exposure online? How does it help your local business for your listing to be seen by somebody in Melbourne, Australia or New York, United States? In short, it doesn't! This is where you need to focus on your …
How to Analyze and Check Backlinks Effectively
Backlinks have been a matter of discussion among both newbie and pro bloggers and internet marketers, as they are having a notable influence on the Search Engine Optimization and ranking of your blog or website, which helps you in increasing the pace of your online marketing or blogging career. It is sure that you are well aware about Backlink because of its significance in optimizing …
Dofollow Backlinks Vs. Nofollow Backlinks
Dofollow backlinks or nofollow backlinks – there appears to be a great deal of confusion between these two. When and where should each be used? This confusion is connected with a general uncertainty or ignorance regarding: The allocation of so-called 'linking juice' What these attributes actually mean How Google applies them Nofollow not being the same as noindex – this is …
Latent Semantic Indexing: How Does the LSI Algorithm Work?
Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …
Google Webmaster Tools: the Complete Guide
Google Webmaster Tools is a suite of free tools that not only makes it easier for Google to crawl your entire website, but also helps to improve your search engine ranking position. It offers variety of functions to the webmasters both for advance users and beginners. One more tool that can be use with Google webmasters is Google analytics by which you can find various traffic details …
Effective Keyword Tracking Tips
Keyword ranking refers to the listing position of your keyword on the search engine results pages. These effective keyword tracking tips are relevant to search engines results on Google, Bing and Yahoo as well as minor search engines such as Ask. Some of the tools we discuss even offer you the Alexa rank and an analysis of backlink numbers, all of which offer very useful …
