Backlinks have been a matter of discussion among both newbie and pro bloggers and internet marketers, as they are having a notable influence on the Search Engine Optimization and ranking of your blog or website, which helps you in increasing the pace of your online marketing or blogging career. It is sure that you are well aware about Backlink because of its significance in optimizing …
Dofollow Backlinks Vs. Nofollow Backlinks
Dofollow backlinks or nofollow backlinks – there appears to be a great deal of confusion between these two. When and where should each be used? This confusion is connected with a general uncertainty or ignorance regarding: The allocation of so-called 'linking juice' What these attributes actually mean How Google applies them Nofollow not being the same as noindex – this is …
Latent Semantic Indexing: How Does the LSI Algorithm Work?
Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …
Google Hummingbird and Google Algorithm Updates
Google Hummingbird is not just another of the Google algorithm updates that have been appearing regularly over the past few years. It is the most important algorithm change introduced by Google since 2001. So says Amit Singhal, Google's search chief. Fundamentally Hummingbird uses semantics to establish what searchers are really looking for with the search term they use. With this …
How to Recover From the Google Panda and Penguin Update
Recovering from the Google Panda and Penguin Update is not easy unless you know how! If your website, or even just individual web pages, have lost ranking due to either of these algorithm updates, then it is important that you take immediate steps to understand what has been happening, and how to change your strategies to meet their requirements. Here is a brief outline of what …
Google Webmaster Tools: the Complete Guide
Google Webmaster Tools is a suite of free tools that not only makes it easier for Google to crawl your entire website, but also helps to improve your search engine ranking position. It offers variety of functions to the webmasters both for advance users and beginners. One more tool that can be use with Google webmasters is Google analytics by which you can find various traffic details …
Effective Keyword Tracking Tips
Keyword ranking refers to the listing position of your keyword on the search engine results pages. These effective keyword tracking tips are relevant to search engines results on Google, Bing and Yahoo as well as minor search engines such as Ask. Some of the tools we discuss even offer you the Alexa rank and an analysis of backlink numbers, all of which offer very useful …