Dofollow backlinks or nofollow backlinks – there appears to be a great deal of confusion between these two. When and where should each be used? This confusion is connected with a general uncertainty or ignorance regarding: The allocation of so-called 'linking juice' What these attributes actually mean How Google applies them Nofollow not being the same as noindex – this is …
SEO
SEO involves the optimization of each individual post and static page to make its meaning as clear as possible to search engine spiders/crawlers/robots/algorithms. These are different terms for the same thing. Robots use statistical analysis of character strings to establish what each post is about, and also to establish the authority of your entire site in relation to its general subject or topic.
The way you apply SEO to your entire site – all the posts and pages – can determine whether or not your individual posts are indexed, and for which keywords (search terms) they will be listed in the search engine results pages. The fine detail of your SEO, will partially establish your ranking – your listing position in the results for specific searches. An intimate knowledge of SEO is therefore a very useful skill to have, although there are tools and plugins available to help you.
SEO Plugins
Basic search engine optimization is easily carried out by using an SEO plugin such as Yoast SEO. This plugin provides boxes for the insertion of the Title tag, Description Meta tag and the focus keyword. It also analyzes your use of that keyword within the text of the post or page, and indicates whether it has been over – or underused.
The Title tag for your post is the snippet that Google publishes as the heading for your search engine listing. The Description Meta tag is not visible on your page to human readers, but is used by Google as the description of your page below the title in the listing. SEO plugins enable you to write each of these to the correct length, thus assuring that they will not be cut short by Google.
Write for Your Readers
So SEO is an important aspect of blogging. SEO plugins can help, but the way you write your posts is also very important. Negatives include overuse of keywords and lack of apparent knowledge or authority in your subject. A big positive is to write for your readers and not for search engine robots. Google algorithms are very sophisticated and can easily detect good from bad writing – including spelling and grammar rules.
Our SEO category offers a range of posts on various aspects of search engine optimization, and you will benefit from reading them.
Latent Semantic Indexing: How Does the LSI Algorithm Work?
Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …
Google Webmaster Tools: the Complete Guide
Google Webmaster Tools is a suite of free tools that not only makes it easier for Google to crawl your entire website, but also helps to improve your search engine ranking position. It offers variety of functions to the webmasters both for advance users and beginners. One more tool that can be use with Google webmasters is Google analytics by which you can find various traffic details …
Effective Keyword Tracking Tips
Keyword ranking refers to the listing position of your keyword on the search engine results pages. These effective keyword tracking tips are relevant to search engines results on Google, Bing and Yahoo as well as minor search engines such as Ask. Some of the tools we discuss even offer you the Alexa rank and an analysis of backlink numbers, all of which offer very useful …
Anchor Texts- What They are, What They do and How to Use Them Effectively?
Writing quality content is important for getting high rankings on search engines. But there are some other important points and facts to remember and use as well if you wish to have your site on the top Google rankings. Anchor texts are the best way to have proper linking of your site and help a great deal to have your website on the top search engine rankings. In simple words, anchor …
The Google Disavow Tool and How to Use It
The first aspect of the Google Disavow Tool (aka Disavow Links Tool) you should be aware of is that, in the word of Google's web spam guru, Matt Cutts, "Most people do not need to use this tool." He says it should be approached with caution and not to use it unless you know what you are doing. That said, we shall first explain what the Disavow Tool is, and then how it can be used to …
On-Page SEO Tips: What is On-Page Optimization?
On-page SEO is an integral consideration for anyone wanting to make the most of their website presence. It is all about allowing search engine spiders to more efficiently determine what kind of content you are providing. To that end, starting from the foundation of your page and building on it is the most logical way to approach your on-page SEO. Naming Conventions and …
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