Success in business has always been about your connections and influence, and things haven't changed much in the online world. Backlinks determine your visibility in search engines. The more people who link to you, and the more powerful people who link to you, the more easily people can find you. Attracting backlinks isn't easy, but it's par for the course if you want to succeed in this …
SEO
SEO involves the optimization of each individual post and static page to make its meaning as clear as possible to search engine spiders/crawlers/robots/algorithms. These are different terms for the same thing. Robots use statistical analysis of character strings to establish what each post is about, and also to establish the authority of your entire site in relation to its general subject or topic.
The way you apply SEO to your entire site – all the posts and pages – can determine whether or not your individual posts are indexed, and for which keywords (search terms) they will be listed in the search engine results pages. The fine detail of your SEO, will partially establish your ranking – your listing position in the results for specific searches. An intimate knowledge of SEO is therefore a very useful skill to have, although there are tools and plugins available to help you.
SEO Plugins
Basic search engine optimization is easily carried out by using an SEO plugin such as Yoast SEO. This plugin provides boxes for the insertion of the Title tag, Description Meta tag and the focus keyword. It also analyzes your use of that keyword within the text of the post or page, and indicates whether it has been over – or underused.
The Title tag for your post is the snippet that Google publishes as the heading for your search engine listing. The Description Meta tag is not visible on your page to human readers, but is used by Google as the description of your page below the title in the listing. SEO plugins enable you to write each of these to the correct length, thus assuring that they will not be cut short by Google.
Write for Your Readers
So SEO is an important aspect of blogging. SEO plugins can help, but the way you write your posts is also very important. Negatives include overuse of keywords and lack of apparent knowledge or authority in your subject. A big positive is to write for your readers and not for search engine robots. Google algorithms are very sophisticated and can easily detect good from bad writing – including spelling and grammar rules.
Our SEO category offers a range of posts on various aspects of search engine optimization, and you will benefit from reading them.
On Page SEO Tips for BlogSpot Blogs: Useful Blogger Tips
The following on page SEO tips for BlogSpot (Blogger) blogs will help your blog to be indexed, listed and highly ranked in Google's search engine results pages (SERPs). BlogSpot offers an excellent platform for bloggers. It is free, and enables anybody with a desire to start up their own blog to do so without having to pay for it. Blogger is a straightforward blogging platform. It …
The Difference in Hiring an SEO Company Vs Consultant
Some SEO experts would argue that the difference between a local SEO company and SEO consultant simply boils down to the number of employees; a local SEO consultant is a one-man cavalry, while an SEO company has many employees. According to this school of thought, you stand an equal chance of succeeding regardless of which choice you pick. This proposition is true, but only on the …
Local Search: Why You Should Use it and Local Search SEO
Local search is useful if you have a local business. If you are running a delicatessen, a hairdressing business or a local restaurant, what benefit is it to you to get global exposure online? How does it help your local business for your listing to be seen by somebody in Melbourne, Australia or New York, United States? In short, it doesn't! This is where you need to focus on your …
How to Analyze and Check Backlinks Effectively
Backlinks have been a matter of discussion among both newbie and pro bloggers and internet marketers, as they are having a notable influence on the Search Engine Optimization and ranking of your blog or website, which helps you in increasing the pace of your online marketing or blogging career. It is sure that you are well aware about Backlink because of its significance in optimizing …
Dofollow Backlinks Vs. Nofollow Backlinks
Dofollow backlinks or nofollow backlinks – there appears to be a great deal of confusion between these two. When and where should each be used? This confusion is connected with a general uncertainty or ignorance regarding: The allocation of so-called 'linking juice' What these attributes actually mean How Google applies them Nofollow not being the same as noindex – this is …
Latent Semantic Indexing: How Does the LSI Algorithm Work?
Google uses LSI to assess the meaning of the written content on your blog or website. Latent semantic indexing is a misnomer for 'latent semantic analysis,' a statistical analytical technique that can use character strings to determine the semantics of text - what that the text actually means. Here we shall discuss some aspects of LSI that make you think differently about keywords …
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