Most SEO myths are the remnants of a bygone era when search engines were easily fooled into giving you better Google rankings and high listing positions on other search engines such as Yahoo, MSN, AltaVista and Ask. SEO is constantly changing and evolving as search engines, particularly Google, introduce new updates to their scanning, indexing and search algorithms. What might have been …
SEO
SEO involves the optimization of each individual post and static page to make its meaning as clear as possible to search engine spiders/crawlers/robots/algorithms. These are different terms for the same thing. Robots use statistical analysis of character strings to establish what each post is about, and also to establish the authority of your entire site in relation to its general subject or topic.
The way you apply SEO to your entire site – all the posts and pages – can determine whether or not your individual posts are indexed, and for which keywords (search terms) they will be listed in the search engine results pages. The fine detail of your SEO, will partially establish your ranking – your listing position in the results for specific searches. An intimate knowledge of SEO is therefore a very useful skill to have, although there are tools and plugins available to help you.
SEO Plugins
Basic search engine optimization is easily carried out by using an SEO plugin such as Yoast SEO. This plugin provides boxes for the insertion of the Title tag, Description Meta tag and the focus keyword. It also analyzes your use of that keyword within the text of the post or page, and indicates whether it has been over – or underused.
The Title tag for your post is the snippet that Google publishes as the heading for your search engine listing. The Description Meta tag is not visible on your page to human readers, but is used by Google as the description of your page below the title in the listing. SEO plugins enable you to write each of these to the correct length, thus assuring that they will not be cut short by Google.
Write for Your Readers
So SEO is an important aspect of blogging. SEO plugins can help, but the way you write your posts is also very important. Negatives include overuse of keywords and lack of apparent knowledge or authority in your subject. A big positive is to write for your readers and not for search engine robots. Google algorithms are very sophisticated and can easily detect good from bad writing – including spelling and grammar rules.
Our SEO category offers a range of posts on various aspects of search engine optimization, and you will benefit from reading them.
Facebook and Twitter Lists: Using Lists to Generate Traffic
Facebook and Twitter lists can be used to generate traffic to your website or blog. Before discussing how lists can be useful to you, let's first look at what they are and how to create them. What are Facebook and Twitter Lists? Lists offer a way of organizing your friends and followers into groups according to rules set by yourself. For example, your 'Family' list is an …
Domain Authority: Tips to Increase Domain Authority
Domain Authority has become an essential term to the modern blogger. It is rapidly becoming apparent that Google PageRank and the Alexa Ranking have had their day, and are quickly being superseded by this new Google metric. Why? Think about it: Think of what's wrong with Google PageRank, where you get ranking points from links back to your web pages from other web pages. Google …
Google Deindexed My Site: 12 Reasons and Recovery Solutions
There are several reasons why Google would deindex your site. These are discussed below along with remedial action. Getting your entire site deindexed can be very harrowing, although it is only for certain breaches that Google will deindex your entire domain rather than specific non-conforming pages. Naturally, you want to remedy the situation immediately, but this is usually not …
What is Google PageRank: PageRank and SEO
Google PageRank is named after Larry Page, co-founder of Google with Sergey Brin. It was developed while they were at Stanford University, one of their research projects that ultimately led to Google in 1998, at a time when PageRank and SEO had yet to become known to internet marketers. It is only coincidence that it gives a metric to the link popularity of web 'pages'. BrinRank does not …
How is Proxy Related to SEO
When most people talk about proxy servers, the core concern is about internet privacy and freedom. Using a proxy server helps you keep your identity secure while also doing away with geographical restrictions. That having said, in recent years, digital marketers have found other innovative ways to use these proxy servers. One of them is Search Engine Optimization. Unlike many things in …
Google Hummingbird and Google Algorithm Updates
Google Hummingbird is not just another of the Google algorithm updates that have been appearing regularly over the past few years. It is the most important algorithm change introduced by Google since 2001. So says Amit Singhal, Google's search chief. Fundamentally Hummingbird uses semantics to establish what searchers are really looking for with the search term they use. With this …
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